Plume Labs – Putting Pigeons to Good Use
You know these flying poop machines that are called Pigeons? Well finally someone is going to put them to good use. A Paris based company called ‘Plume Labs’ attached small backpacks on some racing pigeons and released them around London in order to collect environmental data from around the city. Hopefully these “flying rats” aka Pigeons will finally be given the chance to fix their bad reputation.
Twitter, the company with a bird logo (How ironic !), is actually one of the partners in the project along with DigitasLBi, a global marketing and technology agency.
— Pigeon Air Patrol (@PigeonAir) March 14, 2016
In addition to other components, the backpacks are equipped with GPS and environmental sensors that will report nitrogen dioxide levels back to Plume Labs. This collected data will be shared publicly on Pigeon Air twitter handle, website, Android application and iOS application.
Air pollution is a huge environmental health issue, killing 10,000 people every year in London alone. Putting air sensors on the back of pigeons goes beyond raising awareness of this problem and helps Londoners understand the impact of pollution in an accessible, tangible and immediate way.